Kenneth M. Berger
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Summary Innovative, effective product manager with deep knowledge of web technologies and the power of design. Strong belief in user-centered design and extensive experience effectively integrating it into product development across a variety of teams.
Objective To drive the creation and delivery of great experiences through understanding people and the products they use.
Experience
August 2009 - Present Adobe Systems
Sr. Product Manager, Acquisitions & New Products
  • Work in a variety of roles evaluating new products/acquisitions, building the business case to fund them, and guiding their integration into the company.
  • Recent projects included Omniture and Business Catalyst.
 
October 2008 - August 2009 Adobe Systems
Product Manager, Web Pro Serivces
  • Guided the definition, development, and promotion of Adobe's hosted applications for web professionals, such as InContext Editing and BrowserLab.
  • Built the business case to acquire Business Catalyst and drove it to completion.

June 2007 - October 2008 Adobe Systems
Product Manager, Creative Suite
 
August 2006 - July 2007 Adobe Systems
Product Manager, Dreamweaver
  • Led the definition, development, and promotion of Dreamweaver CS3, which broke sales records throughout its release cycle.
  • Defined the strategy and feature set for Dreamweaver CS4, including a three-cycle product roadmap.
 
February 2004 - August 2006 Macromedia
User Research Specialist, Web Suite
  • Drove Dreamweaver's strategy and direction through innovative research as a member of the core management team for Dreamweaver 8 and CS3.
  • Was a key participant in nearly every aspect of Dreamweaver's product development from conception to launch, including feature brainstorming, design, prioritization/scoping, development, and marketing messaging. Worked directly with stakeholders in product management, marketing, PR, sales, design, development and testing.
  • Maintained a deep and broad understanding of Dreamweaver and its customers via extensive primary and secondary research, including 100+ customer interviews, product demos, and personal engagement with key customers.
  • Consistently supported 1-3 other teams concurrently with Dreamweaver. Those teams included Flex, Fireworks, Flash Player, Contribute, and various cross-product groups.
 
June 2002 - August 2003 Various
Research Strategist
  • Evaluated, redesigned, and set requirements for software and systems from such companies as Texas Instruments, Kodak, and IBM.
  • Drove broad change across a wide variety of projects, including consumer and enterprise web applications and a major telephone customer service center.
Education

Carnegie Mellon University, Pittsburgh, PA

MHCI, Human-Computer Interaction
BS, Human-Computer Interaction, Computer Science, and Cognitive Science