Kenneth M. Berger
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Summary Innovative, effective product manager/marketer with deep knowledge of web technologies and the power of design. Strong belief in user-centered design and extensive experience effectively integrating it into product development across a variety of teams.
Objective To drive the creation and delivery of great experiences through understanding people and the products they use.
Experience
June 2007 – Present Adobe Systems
Product Manager, Creative Suite, Web Editions
  • Guide the definition, development, and promotion of the next release of the Creative Suite (Web Editions).
  • Responsible for product line strategy, customer research, competitive research, feature definition and prioritization, prototyping, and coordination with development and other teams.
  • Develop marketing/PR materials and represent Adobe during press tours, conferences, and other community outreach.
  • Led the definition, development, and promotion of a major new cross-product initiative involving 13 different product teams in 7 offices worldwide and including both new business and distribution models.
  • Identified an attractive acquisition opportunity and drove it to completion.
 
August 2006 – July 2007 Adobe Systems
Product Manager, Dreamweaver
  • Led the definition, development, and promotion of Dreamweaver CS3, which has been breaking sales records each quarter since its release. Similar responsibilites to the above.
  • Defined the strategy and feature set for the next upcoming release of Dreamweaver, including a three-cycle product roadmap.
 
February 2004 – August 2006 Adobe Systems [formerly Macromedia]
User Research Specialist, Web Suite
  • Drove Dreamweaver's strategy and direction through innovative research as a member of the core management team for Dreamweaver 8 and CS3. Helped balance customer needs with resource constraints, competitive/market pressures, and other business needs.
  • Was a key participant in nearly every aspect of Dreamweaver's product development from conception to launch, including feature brainstorming, design, prioritization/scoping, development, and marketing messaging. Worked directly with stakeholders in product management, marketing, PR, sales, design, development and testing.
  • Maintained a deep and broad understanding of Dreamweaver and its customers via extensive primary and secondary research, including 100+ customer interviews, product demos, and personal engagement with key customers.
  • Consistently supported 1-3 other teams concurrently with Dreamweaver. Those teams included Flex, Fireworks, Flash Player, GoLive, Contribute, and various cross-product groups.
 
January 2003 - August 2003 Texas Instruments
Research Strategist , Educational & Productivity Solutions
  • Worked as part of a team charged with improving the ongoing usability of TI's portfolio of desktop software for teachers.
  • Drove broad change across those products via extensive customer research and a guidelines document based on its results.
 
Summer 2003 Kodak, Inc. & CMU
Research Consultant, Entertainment Technology Center
  • Aided product development for a web application to help consumers use their digital pictures to create and purchase bound photo albums.
 
Fall 2002 A major national bank
Research Strategist , E-Commerce Division
  • Worked as part of a team evaluating and redesigning the bank's telephone customer service centers, which handle thousands of calls each day.
  • Led a group that developed product requirements for the next generation of their web-based account management software, to decrease training time and improve employee efficiency.
 
Summer 2002 IBM Corporation
Research Consultant, Server Group
  • Improved the usability and accessibility of Web-based System Manager, a management console for AIX servers and computing clusters.
Education

Carnegie Mellon University, Pittsburgh, PA

MHCI, Human-Computer Interaction
BS, Human-Computer Interaction, Computer Science, and Cognitive Science