Hi there, I’m Kenneth Berger.

Not satisfied with your team’s performance? Let’s change that. But if you want change, it's on you to make it happen.

That’s leadership. And often that's where we get stuck. We want to be sure we're making the right decisions, but there are no sure things—in life or leadership! Don't miss your opportunity to create change by waiting to be sure.

Great leaders take risks. That’s why I coach startup CEOs, founders, and executives to pursue their boldest ambitions by embracing risk instead of avoiding it. Instead of waiting to be sure, we experiment daily with how they lead and prove empirically how they can achieve their ambitions.

Let me be your guide. I've helped 50+ startups upgrade their cultures and boost their performance by learning to embrace risk. I’ve spent 20+ years in the tech world: as a founder backed by top investors, an operator at companies like Slack and Adobe, and now a coach and trusted confidant to startup leaders.

Curious how to embrace risk in your work? Check out my newsletter and course. Are you a startup CEO, founder, or executive interested in working with me 1:1? Let’s talk.