Hi there, I’m Kenneth Berger.

How are we supposed to make confident decisions when the world is more uncertain than ever?

Often that's where leaders get stuck. They want to be sure they’re making the right decisions, but there are no sure things—in life or leadership! Books and best practices offer no guarantees.

Great leaders take risks. They prove what works for them instead of blindly following someone else's playbook. Instead of waiting to be sure, they make the hard calls that matter. That’s why I coach startup CEOs, founders, and executives to unlock their full potential by embracing risk instead of avoiding it. How do I help?

• I reveal the leadership risks you’re avoiding that hold you back from greatness.


• I challenge you to experiment with how you lead and prove which risks are worth taking.


• I teach you the skills to embrace those risks without burning out from stress.

Let me help you unlock your full potential. I've helped leaders at 70+ startups achieve greatness and escape burnout by learning to embrace risk. I’ve spent 20+ years in the tech world: as a founder backed by top investors, an operator at companies like Slack and Adobe, and now a coach and trusted confidant to startup leaders.

Curious how to unlock your full potential by embracing risk? Check out my newsletter, course, and coaching services. Are you a startup CEO, founder, or executive interested in working with me 1:1? Let’s talk.