Hi there, I’m Kenneth Berger.

How much of your work do you truly love? Not the mission. The work. The emails, the meetings, the hard decisions you make every week.

Most founders just suck it up and suffer. But nobody gets great at something they're enduring. Mastery takes time. Willpower doesn’t last.

If you want to master what you do, you have to love the work. And wouldn’t you rather enjoy those years than suffer through them?

That’s not to say loving your work is easy. Ask any married couple: love is something you cultivate. Especially through the parts that aren't so fun. That's what makes it last.

I coach founders at scaling startups to master their craft and enjoy their life by cultivating their love for the work.

1. Reconnect with why your work matters, so you love what you do.
   
2. Stop making choices that keep you stressed, so you enjoy your days.
   
3. Master your craft through intentional practice, so you can do the best work of your life.

I first fell in love with startup life as an a16z-backed founder and an early employee at Slack. Over the past decade I've coached leaders at 70+ startups, and my work has been featured on Lenny's Podcast, First Round Review, and the WSJ.

Curious how it all works? Learn more about me and my coaching. Are you a startup founder or exec interested in working with me 1:1? Let’s talk.